This project consisted on copying a product that was assigned to us in class. We were assigned the Insalattera Primavera by Casa Bugatti. It was sought that the object will remain as the original.
Creation process
Two factors were identified for branding. First, the concept that Bugatti wanted to represent in the product “Summer colors” was defined and the second factor was what we defined as “winter freshness” because the materials and elements of the object are cold and opaque.
“The colors of summer”
“Winter freshness”
We mix the two concepts to create BLOOM. Bloom comes from the idea that after winter comes spring and the flowers bloom.
The final product (left) compared to the original (right).
2015-2
Estudio 6: Producto Industrial
Universidad de los Andes
Sergio Becerra, Felipe Cortes y Andrea Hernandez
